Power Sales Writing

Front Cover
McGraw Hill Professional, Sep 22, 2003 - Business & Economics - 144 pages

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

  • Lists of power words and phrases
  • Editing and revision techniques
  • Tips on how to break bad news and achieve desired outcomes
  • Advice on translating sales skills into copy
  • Techniques for getting prospects to act by articulating their needs
 

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I wish I would've discovered this book years ago. This is a helpful tool for both the rookie and the seasoned sales professional. Sue Hershkowitz-Coore writes in an easy to read style with practical tips you can use right away. I implemented the suggestions in this book and started to see positive results within the first 30 days.  

Contents

PART ONE GETTING STARTED
1
PART TWO THE PSYCHOLOGY OF WRITING
37
PART THREE SELLING YOUR IDEAS
81
PART FOUR PUTTING IT ALL TOGETHER
133

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Common terms and phrases

Popular passages

Page 131 - Ask not what your country can do for you, but what you can do for your country!
Page 32 - It came with my pea sea It plainly marques four my revue Miss steaks eye kin knot sea. Eye strike a key and type a word And weight four it two say Weather eye am wrong oar write It shows me strait a weigh. As soon as a mist ache is maid It nose bee fore two long And eye can put the error rite Its rare lea ever wrong. Eye have run this poem threw it I am shore your pleased two no Its letter perfect awl the weigh My chequer tolled me sew.
Page 142 - If lawyers are disbarred and clergymen defrocked, doesn't it follow that electricians can be delighted, musicians denoted, cowboys deranged, models deposed, tree surgeons debarked and dry cleaners depressed?
Page 102 - In composing, as a general rule, run your pen through every other word you have written; you have no idea what vigor it will give your style.
Page 70 - If we can be of further assistance, please do not hesitate to call on us. Sincerely yours, ROBERT F.
Page xv - But as soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken or the written word. And the further away your job is from manual work, the larger the organization of which you are an employee, the more important it will be that you know how to convey your thoughts in writing or speaking. In the very large...
Page 165 - Kind words can be short and easy to speak, but their echoes are truly endless.
Page 165 - Our grand business, not to see what lies dimly in the distance ; but to do what lies clearly at hand: Prophetic folly, and spiritual contagion.
Page 95 - soft sell" and "hard sell." There is only "smart sell
Page 49 - Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand Effective leaders understand the KISS principle, or Keep It Simple, Stupid.

References to this book

About the author (2003)

Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.

Bibliographic information