Power Promoting: How to Market Your Business to the Top!

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Wiley, Feb 5, 1997 - Business & Economics - 240 pages
Power Promoting

How to Market Your Business to the Top!

"Jeff Sussman is the consummate PR professional. His ideas and knowledge make him number one. They say we all have 15 minutes of fame coming; well, with Jeff Sussman, there's a whole lot more, including the financial rewards. He put Check-a-Mate on the map!" - Jerry Palace President, Hill Street Security and Check-a-Mate Investigations

"Jeffrey Sussman's marketing and promotional advice is second to none. He has been extremely helpful to me and to my firm. Anyone who wants to reach new levels of success should read Power Promoting." - Stephen J. Cabot, Esquire Chairman, Labor Relations and Employment Law Department Harvey, Pennington, Herting, Renneisen, Ltd.

"PR is not just for the big guys. Small businesses, particularly start-ups, can benefit by cleverly thought-out and wonderfully executed public relations. Jeffrey Sussman provided both of those to our company. He got us publicity and brought attention to our products at a very favorable cost." - Len Feldman President, PROfessional PROduct Research, Inc.

"Jeffrey Sussman is the P. T. Barnum of public relations. When he calls to pitch an idea for an article, he hooks media types like me with his enthusiasm, his wit, and his always novel approach to touting his clients. His book is both a fun read and an indispensable guide to how he does it." - Jeff Zaslow Columnist, Chicago Sun-Times

"Power Promoting shows how to combine creative thinking with common sense. As an editor, I know Jeff Sussman does his homework, knows how to use the fundamentals, and makes his client's story work for me." - Jack Roberts Editor, Philadelphia Business Journal

"An insightful rung-by-rung guide to the ladder of success for anyone with something to promote. . . .If you want to buy into the world of getting your message out to the public, this book is one-stop shopping." - Steve Schwartz Senior Producer, fX Networks, Inc.

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Contents

Identifying Your Market
1
The Media Gin Make You famous 2
2
How to Use Publicity to Increase Sales and Profits
45
Copyright

11 other sections not shown

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About the author (1997)

JEFFREY SUSSMAN has over 20 years' experience in the public relations field. He started his highly successful marketing and public relations agency in 1988 and continues to represent a wide variety of small and mid-size companies. In addition to authoring eight other books and writing and coproducing two educational television programs, Jeff teaches marketing and promotion courses at the New School for Social Research in New York City. He is listed in the 1997 edition of Who's Who in the East.

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