Practical Forecasting for Managers

Front Cover
Arnold, 2001 - Business & Economics - 296 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
The key emphasis of this book is on the practical application of ideas, focusing on straightforward ideas that can be understood, explained, and put into action. More advanced methods are covered, but they are treated in the general context of forecasting and are easily understood and useable. Topics of stategic interest, such as long-term and qualitative forecasting for use in planning new products and services, as well as tactical and short-term quantitiative forecasting are presented in a clear and logical style. Many small tools and tricks to ease the job of actually preparing forecasts, expecially concerning the use of computers, are included and calculations are illustrated using spreadsheet software and a statistical package that is available on the internet.

What people are saying - Write a review

We haven't found any reviews in the usual places.

About the author (2001)

John C. Nash, Professor of Management, University of Ottawa.

Bibliographic information