Practical Advertising and Publicity: Effective Promotion of Products and Services to Industry and Commerce

Front Cover
McGraw-Hill, 1988 - Business & Economics - 245 pages
Discusses business to business marketing, explains advertising strategies and techniques, and covers planning, budgeting, direct mail, and television

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Contents

Prologue
3
Planning and budgeting
20
Press advertising
37
Copyright

14 other sections not shown

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