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WHAT IS RADIO ADVERTISING?
RADIO ADVERTISING AND THE COMPLETE SALES CAM PAIGN
HI SPECIFIC USES OF RADIO ADVERTISING
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adver advertiser's appeal areas average listener Basic Network Blue Network Broadcasting System cast cent City CKLW clear channel Columbia Broadcasting System commercial announcement commercial copy contest coverage dealers dramatic programs entertainment ether waves featured field frequencies gram hour important increased individual stations interest kind of program large number less limited live talent mail response means medium ment merchandising motion picture National Broadcasting Company national network network program NIGHT RATES non-network advertising nouncements orchestra period personality popular present problems radio advertising radio audience radio department radio families Radio Luxemburg radio program radio set receiving set Red Network regional networks regional stations retail secure set owners similar soloists sound effects sponsor Sunday survey television tie-in tion Total for group ultra-high frequency usually various vertising wave week WFEA WLBZ WLLH WLNH WNBH WRVA WSAI WSAR WTAG Yankee Network