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advertising answers assurance phrases attitude automobile automobile salesman average avoid better BETTER BUSINESS BUREAUS build buyer buying mood CASESP cent CHAPTER Company complaints considered consumer analysis costs Courtesy customer-centered customer's decision dollars easier engineering eyes factors favorable feel firm friendly initiative friendly rapport give greeting handle impulse buying interest John Wanamaker keep Lane Bryant Let the customer look lookers love of selling Marshall Field merchandise methods mind mistrust normal frequency number of Yes person points poppers prospect psychology purchase reports retail salespeople retail store sales conversation sales drive sales manager sales situation sales talk sales training salesmaker needs salesman salesmanship self-esteem self-regard service-conscious sold starter question superior salesmaker tactful tell tests things tion tomer Total number total situation trust try to sell usually wait watch words Zerex