Predictably Irrational: The Hidden Forces that Shape Our Decisions

Front Cover
Harper Collins, 2008 - Consumer behavior - 280 pages
3573 Reviews
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

What people are saying - Write a review

User ratings

5 stars
1142
4 stars
1526
3 stars
707
2 stars
171
1 star
27

Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions

User Review  - Prateek Gupta - Goodreads

There are times when author has to write in a language which everyone can understand. Dan made a similar attempt while writing this book. It may not be as exhaustive as Daniel Kahneman's work, but it ... Read full review

Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions

User Review  - Malcolm Carvalho - Goodreads

This was an engaging read. Through simple social experiments - some might argue these are simplistic, I'm not qualified to judge - Dan Ariely reveals the quirks in human behaviour. Why do we value ... Read full review

All 27 reviews »

Other editions - View all

About the author (2008)

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.

Bibliographic information