Predictably Irrational: The Hidden Forces that Shape Our Decisions
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Prateek Gupta - Goodreads
There are times when author has to write in a language which everyone can understand. Dan made a similar attempt while writing this book. It may not be as exhaustive as Daniel Kahneman's work, but it ... Read full review
Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Malcolm Carvalho - Goodreads
This was an engaging read. Through simple social experiments - some might argue these are simplistic, I'm not qualified to judge - Dan Ariely reveals the quirks in human behaviour. Why do we value ... Read full review