Premium by Design: How to Understand, Design and Market High End Products
Gower Publishing, Ltd., Sep 28, 2012 - Business & Economics - 334 pages
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it.
Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research.
The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
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Luxury Aim High for a Strong Head Start
Deciphering the Algebra
THE FIVE MUST HAVES RULES
1 Value in the domain of old luxury
It is All About Design and Experience
Design and Experience
It is About Creating the New Dimension
Sustainability and Simplicity
VISTAS AND NEW HIGH END EXPERIENCES
Premium Products and Experiences through
Design for Tomorrow
BUSINESS TOOLS THAT JUMPSTART YOUR HIGH
1 The five dimensions with four factors in each
Creating New High End Propositions
Sequencing the Genome of