Pricing Photography: The Complete Guide to Assignment and Stock Prices

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Allworth Press, 2002 - Photography - 155 pages
2 Reviews
This trade reference tool seeks to provide photographers of all genres with time-tested information about how to research a price, identify pricing factors, and negotiate fair deals. With 50 pages of pricing charts, photographers should be enabled to tailor their pricing to meet any sales situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures. Chapters include information on the business and economics of photography, cutting-edge negotiation techniques, an introduction to using the price charts, and the specifics of pricing electronic media. A concluding chapter offers a buyer's guide to art directors and editors, explaining what to look for in photographs and how to minimize the risk of any purchase transaction.

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This is the best book on the issue I ever found and should be on every professional photographers shelf. It helped me a lot to built my biz as a photographer in NYC. It is also excellent for people who hire photographers.

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Found exactly the info I needed covered clearly and concisely.

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About the author (2002)

Michal Heron has been a successful freelance photographer for more than twenty years. In addition to running her own stock business, she is represented by stock photo agencies in the United States and overseas. She is a frequent lecturer at seminars and workshops nationally. She lives in New York City.

David MacTavish is a freelance photographer working from the Chicago area. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers.

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