Pricing and Revenue Optimization

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Stanford University Press, Aug 5, 2005 - Business & Economics - 368 pages
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
 

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User Review  - gottfried_leibniz - LibraryThing

The author goes through various Pricing techniques and revenue optimization. The airline industry is really complex, even though they might use PRO, it is hard to make consistent revenues every year ... Read full review

LibraryThing Review

User Review  - gottfried_leibniz - LibraryThing

The author goes through various Pricing techniques and revenue optimization. The airline industry is really complex, even though they might use PRO, it is hard to make consistent revenues every year ... Read full review

Contents

Preface
Capacity Allocation
Introduction to Pricing and Revenue Optimization
Basic Price Optimization
Price Differentiation
Pricing with Constrained Supply
Revenue Management
Network Management
Overbooking
Chapter 10Markdown Management
Chapter 11Customized Pricing
Chapter 12Pricing and Revenue Optimization and Customer
Appendix AOptimization
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About the author (2005)

Dr. Robert Phillips is Founder and Chief Technology Officer of Nomis Solutions and Professor of Professional Practice at the Graduate School of Business at Columbia University

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