Principles and Practice of Sport Management

Front Cover
Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums
Jones & Bartlett Learning, 2005 - Health & Fitness - 488 pages
Principles and Practice of Sport Management, Second Edition provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry.
 

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Contents

Management Principles Applied to Sport
19
Marketing Principles Applied to Sport
36
Financial Principles Applied to Sport
54
Key Words
78
Management
107
PART 2 AMATEUR SPORT INDUSTRY
123
Collegiate Sport
141
International Sport
166
Sport Sales
295
Sport Sponsorship
313
Sport Communications
340
Sport Broadcasting
360
The Sporting Goods and Licensed
382
PART 5 LIFESTYLE SPORTS
399
PART 6 CAREER PREPARATION
436
Glossary
450

PART 3 PROFESSIONAL SPORT INDUSTRY
195
Sports Agency
221
Facility Management
253
Event Management
272
Index
467
About the Authors
481
Copyright

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