Principles and Practice of Sport Management

Front Cover
Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums
Jones & Bartlett Learning, 2005 - Health & Fitness - 488 pages
3 Reviews
This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u
 

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Contents

Management Principles Applied to Sport
19
Marketing Principles Applied to Sport
36
Financial Principles Applied to Sport
54
Key Words
78
Management
107
PART 2 AMATEUR SPORT INDUSTRY
123
Collegiate Sport
141
International Sport
166
Sport Sales
295
Sport Sponsorship
313
Sport Communications
340
Sport Broadcasting
360
The Sporting Goods and Licensed
382
PART 5 LIFESTYLE SPORTS
399
PART 6 CAREER PREPARATION
436
Glossary
450

PART 3 PROFESSIONAL SPORT INDUSTRY
195
Sports Agency
221
Facility Management
253
Event Management
272
Index
467
About the Authors
481
Copyright

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About the author (2005)

Masteralexis is the Department Head and an Associate Professor in the Sport Management Department in the Isenberg School of Management at the University of Massachusetts Amherst. She holds a JD from Suffolk University School of Law and a BS in Sport Management from the University of Massachusetts Amherst. She teaches courses in sport agencies, sport law, and labor relations in professional sport.

Barr is an Associate Professor and Associate Department Head in the Sport Management Department in the Isenberg School of Management at the University of Massachusetts Amherst. She holds a BS in Athletic Administration from the University of Iowa, and an MS and Ph.D. in Sport Management from the University of Massachusetts Amherst. Dr. Barr teaches courses in the areas of college athletics, event sponsorship, event management, and organizational behavior and development.

Hums is a Professor in the Sport Administration Program at the University of Louisville. She holds a Ph.D. in Sport Management from Ohio State University, an MA in Athletic Administration as well as an MBA from the University of Iowa, and a BBA in Management from the University of Notre Dame.

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