Principles of Clothing Selection

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Page v - The subject matter of this volume falls under three general headings: the principles of design and color and a study of their application to different types of individuals; the principles of hygiene that influence clothing selection; and an explanation of the economic factors that afiect the cost and quality of clothing.
Page v - The aim of this book is to aid in developing a new viewpoint that will lead women to select clothing on the basis of its aesthetic, hygienic, and economic values rather than on the basis of its conformity to fashion.
Page 14 - Dominant interest.—Dominant interest requires that every design have a center of interest, a principal part to which all other parts are subordinated. It teaches how good points in appearance may be emphasized and defects may be hidden. Because the face is usually the most attractive part of the body, it should be kept the center of interest in the design.
Page 73 - Among these are the age of the wearer; the fijure of the wearer; the occasion for which the garment is to be used; the cost of the material; ease of renovation; and combination with other textures.
Page 123 - Likewise, a closely woven material is warmer than a loosely woven or porous one, because the latter permits more rapid evaporation than the former. Clothing should cover the body evenly without restricting any of its normal movements. Tight garments of any kind retard circulation and produce nervousness.
Page 54 - When planning or selecting clothes, the body should be thought of as a unit. Garments should be chosen, not as isolated hat, blouse, or skirt, but as part of a whole scheme.
Page 35 - The three dimensions of color are: hue, value, and chroma. Hue is the quality which distinguishes one color from another, the name of the color, as red, green.
Page 44 - ... few people realize how texture affects color, making it appear bright or dull, opaque or translucent, mellow or harsh. Sometimes a color may be worn in one material that is not becoming in others.
Page 39 - Color is becoming when it harmonizes with the personal color scheme of the wearer, when it makes the skin look clear and healthy, and when it intensifies instead of neutralizes the color of the eyes and hair.
Page 85 - ... most important part of the body, because it is the part that most clearly conveys one's personality to strangers and impresses itself upon the memory of friends. The clothing should never eclipse it in interest, but should serve as a background for it and make it as attractive as possible.

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