Principles of Management
Now in its Second Edition, Principles of Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the theory and practice of management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline. The Second Edition contains new material on leadership, trust, stress management, teamwork, the public sector, and knowledge management. It is assumed that in business an international context is now the norm, and Part Five examines global styles of management. Arranged in sharply focused parts and chapters, the text is further broken down into accessible sections. The exposition is clear and reader-friendly. Principles of Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
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I have been in teaching profession for quite some time. Sri Sri Agribusiness Academy founded by His Holiness Sri Sri Ravishankar is imparting agribusiness management education to the students interested to serve the needs of the agriculture sector. In this context when I was going through this book, I felt it is written in accordance with the curriculum basically developed to build the capacities of the students to understand the basic principles of management. The presentation is lucid and is quite interesting. I strongly recommend this book to all the students who are pursuing their studies in management science. I congratulate the author and as well the publisher for bringing out such good book for the purpose of disseminating knowledge of scientific management.
Prof. Udayakumar Kollimath
Department of Marketing,
SRI SRI AGRIBUSINESS ACADEMY,
International Center of Art of Living,
Individualisierung von Kollektivleistungen: Strategische Optionen für ...
Limited preview - 2008