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Planning for the Audience and Occasion
Selecting the Speech Purpose Topic and Title
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accept analysis Angel Food Cake argument Aristotle arouse attention attitude audi audience response basic behavior beliefs bodily action categorical syllogisms causal central idea chap chapter communication conclusion consider course delivery desired determine develop discussion disjunctive syllogism effective emotional appeals ence ethical appeal ethos evaluate evidence example experience factors facts figures of speech functions gestures Gettysburg Address humor hypothetical syllogism important impression individual instance intelligence interest knowledge language listed listener's listeners logical main points material meaning motives notes object operational reasoning opinion organization outline pattern persons persuasive phrases pitch possible presented principles probably public speaking questions Quintilian reactions reading relationships remember result secure sentences similar skills social social facilitation speaker speaking situation specific Speech Monographs speech purpose statement stimuli student style syllogism symbols techniques thinking thought tion topic University of Denver vocal vocal folds voice words York