Principles of Strategic Management

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Ashgate, 2007 - Business & Economics - 627 pages
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Cover Page -- Title Page -- Copyright Page -- Contents -- Acknowledgements and Dedication -- List of Figures -- List of Tables -- Introduction and Book Plan -- 1 The Strategic Management Concept -- PART ONE: CONCEPTS AND TECHNIQUES OF STRATEGIC ANALYSIS -- 2 Corporate Appraisal -- 3 Financial Appraisal -- 4 Sources of Competitive or Comparative Advantage, Resource Management, Capability, Value Generation, and Critical Success Factors -- 5 Competitive Analysis -- 6 Environmental Analysis -- PART TWO: BUSINESS PLANNING, RISK ASSESSMENT, FORECASTING, THE STRATEGIC MANAGEMENT OF TIME, AND CRISIS MANAGEMENT -- 7 The Strategic Management of Time -- 8 Risk Assessment -- 9 Business Planning and Forecasting -- 10 Crisis Management -- PART THREE: STRATEGY FORMULATION, LEADERSHIP, GOVERNANCE, STRATEGIC DECISION-MAKING, AND PERFORMANCE EVALUATION -- 11 The Concepts of Mission, Objective, and Strategy -- 12 Business Ethics, Environmentalism, and Social Responsibility -- 13 Financial Strategy and Management -- 14 Strategy Formulation, Governance, and Strategic Decision-Making -- 15 Planning Style and Strategy -- 16 Performance Evaluation, Performance Management, and Excellence -- 17 Leadership and Strategy -- PART FOUR: STRATEGY CHOICE AND IMPLEMENTATION -- 18 Structure, Architecture, Culture, and Supply Chain Management -- 19 The Strategic Management of Knowledge, Technology, and Innovation -- 20 Core Competencies -- 21 Resource Stretch and Leverage -- 22 Competition Strategy -- 23 Volume and Cost-Based Strategies -- 24 Differentiated, Focus, and Niche Strategies -- 25 Brands, Reputation, and Corporate Identity -- 26 Product-Market Development Strategies -- 27 Business Development Strategies and Strategic Alliances -- 28 International Business Strategy -- Glossary

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About the author (2007)

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

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