Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards
Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.
The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.
The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft’s BI tools, and gives detailed examples of successful dashboard implementations.What you’ll learn
This book is for entrepreneurs, technologists, and developers who want to bring clear–cut, reliable reporting into their organization. No prior experience of building analytics and reporting dashboards is required, but basic familiarity with SQL Server 2008 is assumed.Table of Contents
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I have not got on well with this book. Working along with chapter 1 I got zero rows returned by the examples, and looking at APress’s own errata list http://apress.com/book/errata/1153, I am not alone. The basic problem is that the example database is ridiculously complex: 345 tables and 364 views. I don’t mind fixing up some SQL, but this lot defeated me (and the authors, see errata list).
The book seems more “click, click, look pretty graph”, than explaining basis concepts.