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accepted advertising aircraft answer appearance appliances areas of design arise assembly bolt brakes British Standards British Standards Institution catalogue CHAPTER check list commercial competitors components consider construction consumer contact breakers cost customers damage defect design and development design group Design Manager design thinking detail Development Committee development engineers dimensions drawing office durable products economic effect electric cooker examine example expensive factory function handling industry information service inspection instructions introduce invention inventor James Clerk Maxwell kind laboratories machine maintenance manufacturer market research material methods Michael Faraday model store motor car necessary Newcomen engine operation organization packing Patent Agent performance possible priority date problem product ideas production engineers production group profit proposal prototype purchasing question reduce requirements scientific Screw selling story sheet Sometimes specialist sufficient swarf technical thermoelectric effect tion Type variety reduction