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The idea of strategic planning
The development of strategic planning and its integration into
Assessment of strategies
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activities altematives analysis and planning assessment of strategies balanced scorecard basic Boston Consulting Group brand business strategies company’s competitive intensity competitive position competitive strategies competitive strength competitors concemed corporate strategy costs criteria deﬁned deﬁnition determining differentiation strategy difﬁcult diversiﬁcation evaluation example Figure ﬁnal ﬁnancial ﬁrm ﬁrst ﬁve free cash ﬂow global identiﬁed implementation programs important industry attractiveness industry market industry segment inﬂuence Inset intemationally intended strategy investment manufacturer market offer niche number of different overview planning process Porter portfolio methods possible price strategy process of strategic product groups products and services proﬁt relative market share resource-based view retail Scenario analysis signiﬁcant speciﬁc step strategic analysis strategic business ﬁelds strategic business units strategic documents strategic groups strategic management strategic options strategic planning strategy project strengths and weaknesses structure success factors success potentials sufﬁcient suppliers Swiss francs target market positions tumover types value chain