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The Learning Requirement and the Various Kinds of
PART H MANAGING THE PRODUCT OVER THE LENGTH
Conception and Gestation of
5 other sections not shown
acceptance added value advertising aspects assortment attention attractive attributes automobile basic benefits brand buyers competitive competitors concept testing consumer cost culture dealer decline degree demand desire desire-set differentiation distribution diversification duction dune buggies early adopters effort emulative estimated expected firm fluctuations growth phase high-learning industry initial innovation introductory involved kind learning requirement low-end low-learning major manufacturer margin market development market segment market share marketing mix marketing plans marketing strategy ment models niche offering opportunities opportunity cost organization perceived value period physical product position possible potential premium price leadership price line product bundles product concepts product development product differentiation product improvement product introduction product life cycle profit promotional purchase relatively risk saturation sell seller skills specific substantial success sumers target tend tion types use-system users value perception