Product management: a reader

Front Cover
American Marketing Association, 1980 - Business & Economics - 174 pages

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Contents

Higher Management Risks In Product Strategy
24
Diagnosing The Product Protfolio
30
The Product Manager As An Influence Agent
40
Copyright

6 other sections not shown

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About the author (1980)

Patrick Dunne is a sixth generation Southerner, and proprietor of Lucullus, an antique store in New Orleans. He lives in Louisiana.

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