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The Product Manager Concept
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A. C. Nielsen account group advertising and promotion advertising budget Advertising media agency annual marketing plan approved areas audit Bourbon brand Captain Kangaroo Category XX competition concept consumer promotions coupon creative objective creative strategy distribution dollar sales estimate Exhibit financial plan five-year plan Fun TV commercial goals Gross margin increase instant pudding invoice Jell-O marketing mix marketing objectives Marketing Research Marketing Strategies Media Department media objectives Media Plan ment needs Nielsen objectives and strategies package percent period personal computer positioning Procter & Gamble prod Product Manager Product's share profit contribution promotion plan Pudd'n Fun TV purchase qtrly sales retail dollars sales force sales forecast SALES MATERIALS sales promotion sampling share of market SHARE VOLUME snack spending SUBTOTAL sumers Sunday comic Target audience tion Total marketing Total Pudding trade promotion trends TV commercial 30/live-30/film units users variable costs versus VisiCalc