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Consumer Needs Product Alternatives and Risks
Product Performance in an Affluent Society
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Academy of Engineering Administration advertising American assurance better buyer characteristics Chauncey Starr Commission on Product communication companies concept concerned consumer needs consumer products consumer standards consumer-product consumer's Consumers Union cost criteria defects Director DISCUSSION drug economic effort environment establish failure Fred Singer Garry Crane important improve increase industry interest laboratories levels major manufacturers marketplace ment Methods Act National Academy nondestructive testing operating organizations participation percent phenothiazine President problem prod product performance product quality Product Safety professional purchase quality control Ralph Nader Raymond Loewy recommendations regulatory agency reliability repair reports requirements responsibility result risk role safety standards sardines seller side effects sk&f Smith Kline societies specifications Stelazine sumer supplier tardive dyskinesia technical tion trade-offs trifluoperazine ucts voluntary standards warranty Washington weapon systems William Comstock Workshop zero defects