Professional Secrets of Advertising Photography

Front Cover
Amherst Media, Dec 1, 1998 - Advertising photography - 126 pages
Breaking into the lucrative and exciting field of advertising photography requires exceptional skills behind the camera as well as in sales and marketing. Using dozens of images to illustrate techniques, it discusses the aspects of lighting, digital imaging, locations, special effects, and models that are unique and essential to this type of photography. It also provides advice on working with agencies and clients, and on preparing a portfolio, approaching art directors, and submitting bids.

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About the author (1998)

Paul Markow specializes in location photography and has worked for clients like Pepsi-Cola, Dial Corp., R. J. Reynolds, and Sears. He lives in Phoenix, Arizona.

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