Professional selling

Front Cover
Allyn & Bacon, Incorporated, 1993 - Business & Economics - 427 pages

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Contents

Chapter One Professional Selling Today
1
S A Customers Demand for Quality
7
Chapter Two ValueAdded and Customer Relationships
25
Copyright

18 other sections not shown

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About the author (1993)

LAWRENCE B. CHONKO is the Holloway Professor of Marketing at Baylor University.

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