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HOW TO COMMUNICATE WITH BUYERS
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answer appear approach asked beneﬁts better can’t CLASS DISCUSSION close the sale communications conﬁdence deal decision deﬁnite delivery demonstration didn’t difﬁcult distributor doesn’t Explain fact feel ﬁeld ﬁgure ﬁll ﬁnd ﬁne ﬁrm ﬁrst ﬁve Hank Aaron Here’s idea important inclined plane individual industry interest kind look machine manufacturing mean meeting objections merchandise methods mind motivate nonverbal Nonverbal communication offer ofﬁce opportunity person preapproach prepared presentation problem product knowledge product or service profes professional buyer professional salespeople professional salesperson professional selling proﬁt proposition prospect purchasing agent QUESTIONS FOR CLASS reason retail sales calls sales career sales force sales interview sales manager Sales Plan sales rep sales representative salesman salesper satisﬁed signiﬁcant smiled speciﬁc successful sufﬁcient techniques tell things tion trying week