Profit Is a Wonderful Word
GRIN Verlag, 2008 - 28 pages
Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,0, University of the West of England, Bristol (Bristol Business School - University of the West of England), course: Strategic Management, 29 entries in the bibliography, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA's strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.
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“Profit is a wonderful Word”. IKEA’s Strategy behind the Profit
Limited preview - 2008
Adapted from Charles akademische Texte Bowman's Strategic Clock Burkard business model business system Charles Booth cost-leader cost-leadership strategy creating low costs Datamonitor differentiation and focus differentiation strategy economies of scale efficiency flat packages focus strategy focused frameworks and concept furniture at low furniture retailer Furthermore GRIN Verlag History of IKEA HQHULF 6WUDWHJLHV hybrid route hybrid strategy IDENTIFYING THE STRATEGY IKEA store IKEA's business IKEA’s Strategy Ingvar Kamprad internal factors Johnson & Scholes Kling & Gotemann leadership Lecture Slides 2004 logistic low price strategy Normann & Ramíresz organisation PLVVLRQ Porter Porter's Five Forces Porter's Generic Strategies product range Profit GRIN reducing costs reducing quality secondary activities selling stakeholders strategic approach strategic position STRATEGY OF IKEA strong corporate culture success SURGXFWV sustainable competitive advantage Sven Rosenhauer Profit Sweden Swedish Sweet & Nilsson target group trading service offices Traditional furniture value chain Walter wonderful Word worldwide