Profitable Wedding Photography

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Skyhorse Publishing, Inc., Dec 13, 2013 - Photography - 224 pages
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Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing with wedding clients. Unique features include prep sheets such as: couple’s questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book will teach you how to: - Create a great product - Offer dynamic customer service - Price your product and service appropriately - Package your product uniquely - Market your product effectively. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world.
 

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Contents

ILLNESS
WEDDING CANCELLATIONS AND DEPOSIT REFUNDS
REJECTIONS
9
THE BENEFITS OF A PARTNERSHIP
FORMAL CONTRACT
Choosing Your Business Entity and Filing Your DBA
CONFLICTS

2
CHOOSING YOUR COMPANY NAME
NAMING YOUR WEDDING PHOTOGRAPHY PACKAGES
PROTECTING YOUR BRAND
3
CROSS PROMOTING AND LINK EXCHANGING
WEB SITES
EMAIL
NETWORKING AND TRADE GROUPS
CONTESTS AND COMPETITIONS
PRINT AND ONLINE MAGAZINES AND NEWSPAPERS
INTERNET SOCIAL NETWORKING GROUPS
PHOTO COMMUNITY BLOGS AND CHAT CENTERS
TELEVISION AND RADIO INTERVIEWS
BAD ADVERTISING DECISIONS
HIRING A PUBLICIST
4
IMAGES
Your images should load on the screen quickly and sharply
YOUR HOME PAGE
YOUR LOGO AND COMPANY NAME
PRESS
SEARCH ENGINE OPTIMIZATION SEO
GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS
LINK EXCHANGES
5
DRESS APPROPRIATELY
LISTEN CAREFULLY AND LET YOUR INFORMATION KIT EXPLAIN THE DETAILS
KNOW WHEN TO WALK AWAY AND WHEN TO GIVE IN
BE PREPARED TO SEAL THE DEAL
ORDER OF DOCUMENT OPERATIONS
The Business of Doing Business
6
YOUR COVER
YOUR BIOGRAPHY
YOUR WEDDING PHOTOGRAPHY PACKAGES
The Engagement Session
ELIZABETH ETIENNE PHOTOGRAPHY A LA CARTE MENU
CLIENT TESTIMONIALS
HELPFUL HINTS PAGE
ELIZABETH ETIENNE PHOTOGRAPHYHELPFUL HINTS
QUESTIONNAIRE
THE QUESTIONNAIRE
SHOT LIST WITH SHOT COMPOSITION REMINDER
Please circle all that apply
PHOTOGRAPHY TIMELINE
Improvising Timeline Changes
THE CONTRACT
SAMPLE IMAGES
7
KEEP TRACK OF YOUR TIME AND EXPENSES
CREATING ALLINCLUSIVE WEDDING PACKAGES
8
The Business of Creating Great Wedding Photography
10
11
SECOND SHOOTERS
PHOTO LABS
12
REVIEWING ALL LOCATIONS
CREATE A BACKUP PLAN
PSYCHOLOGICAL AND PHYSICAL PREPARATION
EQUIPMENT PREPARATION
Labeling the Equipment
PROPS AND PROTECTIVE MATERIALS
PERSONAL ITEMS
13
COORDINATOR TYPES
COMMUNICATION
14
15
SHOOTING STILL IMAGES
AMBIANCE DETAILS TABLE SETTINGS FOOD AND BEVERAGES
LIGHTING
COMPOSING IMAGES
SPONTANEOUS CANDIDS
CREATING THOSE WOW SHOTS
OVERTIME AND OVER BUDGET
ADDITIONAL EXPENSE AGREMENT FORMS
FINISHING THE JOB
16
SPEED ADJUSTMENTS
RETOUCHING IMAGES
FINAL EDIT CHOICES
PRESENTING THE WEDDING IMAGES
17
DESTINATION FEES
LOCATION SCOUTING
ATTIRE
18
SELECTING IMAGES FOR A WEDDING ALBUM BOOK
SELECTING THE RIGHT IMAGES FOR YOUR OWN WEDDING PORTFOLIO BOOK
ADDITIONAL PAGE CONSIDERATIONS
MANUFACTURING CONSIDERATIONS
DELIVERING THE BOOK
Index
C
E
H
L
P
R
V
Y
Books from Allworth Press
Copyright

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About the author (2013)

Elizabeth Etienne has over 20 years of experience shooting photos and has become one of the most sought after wedding photographers in the world.† She graduated from Brooks Institute of Photography in Santa Barbara, CA in 1989 and is best known for her vintage style imagery often associated with her elaborate weddings and high production engagement sessions. Her wedding and contemporary lifestyle images can also be found in stock libraries, fine art galleries, and advertising campaigns for hotels, pharmaceutical companies, and record labels in the US and Europe. Award-winning and published in numerous magazines and websites, Etienne also contributes to key industry publications such as Bride World, Rangefinder, AfterCapture, The Times Journal Of Photography, PDN, Petersen's Photographic Magazine, Photoserve.com,Kodak.com, and Photobiz.com. She currently serves on Kodak's advisory board and has her own consulting business and workshop company called Dream Team Photo Workshops. She lives in Southern California.

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