Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
* Completely updated to include: new programming forms, changes in programming style, and more!
* Updated Glossary!
* Study questions for each chapter
* Companion website for students and Instructor's Manual
What people are saying - Write a review
We haven't found any reviews in the usual places.
The History of Programming
Sources of Television Programming
Sources of Radio and Internet Programming
Elements of Successful Programming
Influences on Television Programming
Influences on Radio and Internet Programming
Other editions - View all
ABC’s Accessed advertisers American appeal Arbitron buyers cable networks cable systems called canceled CBS’s comedy commercial conﬂict decisions deejay demographic disc jockey drama ence entertainment episode ethical example executives Figure ﬁlm ﬁnd ﬁrst format Globe Photos gramming host households inﬂuence Internet license listeners LPFM major material ment meters ming miniseries movie Nick at Nite Nielsen night NPR’s Outdoor Channel payola person Phil Hendrie pilot pitch play president producers production company program directors public broadcasting public radio public television radio programming radio stations ratings sample satellite radio schedule show’s Showtime sion songs speciﬁc star story strategy success syndication talk radio talk show target tele television movie television’s testing tion U U U U U viewers watch