Programming for TV, Radio, and Cable
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.
You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Sources of Programming
10 other sections not shown
Other editions - View all
advertisers affiliated appeal Arbitron audi audience basic buyers cable networks cable systems cable TV called cancellation comedy concept Cosby Show daypart decision demographic disc jockey drama duction electronic media ence Entertainment episode ESPN example executives FIGURE film fin-syn format gram Hill Street Blues host hour households idea independent stations KCET launched license lineup listeners major ment ming movie network programs networks and stations Nielsen night pay-per-view percent period Photo courtesy play president primetime produced production companies public broadcasting public radio public television public TV radio networks radio stations ratings reason rerun sample satellite schedule show's Showtime sion Sometimes story strategy subscribers success syndication talk show tape testing tion TV stations usually viewers watch week WGBH WZZZ