“Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshellPropaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author ofThe Bush Dyslexicon: Observations on a National Disorder.
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PropagandaUser Review - Not Available - Book Verdict
Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of ... Read full review
Perhaps the best, most relevant read. It clears up many misconceptions about the subject and allows the reader to come out understanding it with some authority. I fear I will never find another book as enlightening.
THE NEW PROPAGANDA
THE NEW PROPAGANDISTS
THE PSYCHOLOGY OF PUBLIC
BUSINESS AND THE PUBLIC
PROPAGANDA AND POLITICAL
PROPAGANDA FOR EDUCATION
PROPAGANDA IN SOCIAL SERVICE
ART AND SCIENCE
THE MECHANICS OF PROPAGANDA