Prospect Research: A Primer for Growing Nonprofits

Front Cover
Macmillan, 2008 - Business & Economics - 420 pages
Prospect Research: A Primer for Growing Nonprofits, Second Edition is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors. Novice and experienced researchers as well as fundraisers will appreciate this updated edition that focuses on prospect researching and the art of identifying and qualifying potential donors to nonprofit organizations. In addition to a detailed introduction to each step of prospect researching, the text includes sample forms and information on policies and procedures.

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Contents

A Good Time for Ethics
25
Who Are the Prospects? Definitions
49
Institutional ProspectsCorporations
77
Part III
107
Real Estate Appraiser Foolhardy Need
136
Heirs Apparent and Not So Apparent
142
Building a Pool of Potential Prospects
169
Electronic Screening
193
Walking the Talk
231
Creating a Research Plan
263
Building a Prospect
301
Association of Professional Researchers
323
Forms for Prospect Research
341
Resources for Prospect Researchers
373
Suggested Reading
401
Copyright

Prospect Tracking
211

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Common terms and phrases

References to this book

Fundraising for Social Change

Limited preview - 2011

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