Protecting Your Business' Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets

Front Cover
Pearson Education, Aug 12, 2010 - Business & Economics - 16 pages
0 Reviews

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

 

Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you.

 

 

Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 9

Common terms and phrases

About the author (2010)

Bruce R. Barringer, Ph.D., is Associate Professor in the Department of Management at the University of Central Florida, where he works closely with UCF’s technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. He is also coauthor of Entrepreneurship: Successfully Launching New Ventures.

Bibliographic information