Psychology of Decision Making in Economics, Business and Finance

Front Cover
Klaus P. Hofmann
Nova Publishers, 2007 - Decision making - 227 pages
In a fast-moving world, the necessity of making decisions, and preferably good ones, has become even more difficult. One reason is the variety and number of choices perhaps available which often are not presented or understood. Alternatives are often unclear and complex paths to them confusing and misleading. Thus the process of decision making itself requires analysis on an ongoing basis. Decision making is often made based on cultural factors whereas the best alternative might be quite different. The subject touches ethics aspects as well as psychological considerations. This book presents important research on the psychology of decision making related to economics, business and finance.
 

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Contents

RELATIVITY OF FINANCIAL PREFERENCES How CHOICE OPTIONS INFLUENCE INVESTMENT DECISION MAKING
7
CHARTING THE COURSE OF SELF EVALUATIONS AND SOCIAL COMPARISONS OVER TIME
37
INSTABILITY AND RELATIVITY OF PREFERENCES How CONTEXT DETERMINES UTILITIES AND DECISIONS
65
PRESS MEDIA INFLUENCE ON PERCEPTIONS OF GENETICALLY MODIFIED FOOD IN THE UK AND SPAIN
87
COMPARING RISKY AND INTERTEMPORAL DECISIONS VIEWS FROM PSYCHOLOGY ECOLOGY AND MICROECONOMICS
111
THE EFFECTS OF PERCEPTIONS ON MODE CHOICE Maria Vredin Johansson
137
THE PSYCHOLOGY OF DECISIONMAKING IN ECONOMICS A REVIEW
163
WHY Do PEOPLE CHANGE THEIR MINDS? EVIDENCE FROM THE PURCHASE OF LONGTERM CARE INSURANCE
179
LEARNING ACCEPTANCE AND THE PERCEPTIONS OF RISKS AND BENEFITS OF NEW TECHNOLOGY DEVELOPMENTS IN SPAIN
195
THE CONFLICT BETWEEN MONEY AND SELFESTEEM IN INVESTMENT
207
INDEX
217
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