Public Relations Democracy: Public Relations, Politics and the Mass Media in Britain
Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process. Over the last two decades the PR industry has expanded more than eleven-fold. A diverse range of organisations, from political parties and pressure groups to churches and charities, have attempted to use it as a means of achieving specific ends. At the same time news journalists, under increasing pressure to raise output, have come to rely more and more on this public relations supply. In an era of media-conscious decision-making, public relations has further transformed the media's role in the democratic process.
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A few notes on theory and methods
The interaction of journalists sources and public relations
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accounts activity advertising agendas Alex Brummer analysts and/or argued ASLEF Association BDO Stoy Hayward become British business sources campaign chapter chief executive City companies conflict corporate elites corporate public relations corporate sector debate decision-making Director dominant economic elite discourse networks expanded explained interview favourable figures financial elite financial journalists financial PR Forte's fund managers gain Gerry Robinson Granada increased industrial influence information subsidies institutions interest investment investors journalism journalists Labour London Stock Exchange mass media media access media coverage million MORI poll newspapers organisations policy-making political Post Office management PR consultants PR Week PR/communications PRCA press releases pressure groups privatisation production professional PR professional public relations profits PRPs public relations reporting resource-poor Rocco Forte shareholders significant spin doctors stories strategies studies survey takeover tions trade unions union communications union PR Value label Frequency