Public-Sector Marketing: A Guide for Practitioners

Front Cover
Wiley, Jul 31, 1986 - Business & Economics - 191 pages
A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you've covered every base in developing and implementing a promotion plan. Includes examples, planning formats, an extensive glossary, a comprehensive program-audit checklist, and a current reading-reference list.

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Two Structures
Staff Strength and Controls
About Sampling

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