Public-Sector Marketing: A Guide for Practitioners

Front Cover
Wiley, Jul 31, 1986 - Business & Economics - 191 pages
A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you've covered every base in developing and implementing a promotion plan. Includes examples, planning formats, an extensive glossary, a comprehensive program-audit checklist, and a current reading-reference list.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Two Structures
24
Staff Strength and Controls
31
About Sampling
48
Copyright

6 other sections not shown

Common terms and phrases

Bibliographic information