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Approaching Public Communication
Adapting to Audience Processes
Modifying Cognitive Systems
10 other sections not shown
acceptance achieve action activities anchoring or linking approach arguments Aristotle attempt Attitude Change audi audience analysis audience's bandwagon effect basic beliefs chapter cognitive system communication breakdown communication goal concerned conflict credibility source decision define delivery discuss dyadic communication effective ego-involved elements ence environment evaluate example existing explain factors fear appeals Frank Williams Gorgias humor ideas identify important individual inducing influence information-processing inputs interaction involved Isocrates issue listeners low credibility lung cancer ments motivate munication Muzafer Sherif objective opinion organization organizational pattern participation perceived perception person persuasive political position presentation problem public communication situation public speaking Quintilian Ralph Nader receiver relationship resistance response rhetorical role safety belts social Social Psychology source credibility source's speaker specific speech strategy structure style suggested talk task tion topic values visual aids Woody Allen words