Public Relations: Management by Objectives

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University Press of America, 1984 - Social Science - 404 pages
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This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.

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PRMBO as a Management System
Creating Goals and Objectives 5 5
Applying PRMBO and Systems Approaches

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