Public Relations: Management by Objectives
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
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PRMBO as a Management System
Creating Goals and Objectives 5 5
Applying PRMBO and Systems Approaches
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action activities actual agency analysis areas audience behavior budget California California State University campaign Chapter client communication components concept content analysis corporate counsel crises crisis develop effective employees evaluation example executives follow-through goals and objectives hospital Ibid impact implementation important individuals interview involved management by objectives marketing means measure Motorcycle Safety Foundation Nager nonprobability sample objectives tree operating organization organizational participant observation percent Peter Dowd planning population PR-MBO president problems procedures profes PRSA public relations department Public Relations Journal public relations management public relations persons public relations professionals public relations program Public Relations Research Public Relations Review public relations staff public relations writing Q-sort questions rela reports responses sample Silver Anvil specific SPSS strategies survey techniques television tions top management