Public Relations Cases

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Wadsworth/Thomson Learning, 2004 - Business & Economics - 437 pages
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The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.

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Contents

Research
53
SOLVING PUBLIC Summary
63
New Technology 5 on Ice
75
Copyright

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About the author (2004)

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

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