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THE NATURE OF RHETORIC
THE NATURE OF THE RHETORICAL ACT
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action Address American analysis appeal associated attitude change audi audience basic beginning speaker behavior beliefs candidate cognitive communication concept concerned consider creative Criticism Cuba delivered delivery discuss effective ence environment ethics evaluation example fact Federal Government Gettysburg Address Hampshire College higher education Hochmuth human ideas identification individual Journal of Speech Kenneth Burke kind language Lincoln's First Inaugural listener listener's living Maxfield Parrish means of persuasion ment missiles motives nation nature onomatopoeia P.F. Strawson Patrick Henry peace person political problem proof Psychology public speaking purpose Quarterly Journal questions reason relationship response rhetoric sense situation social speaker specific speech act Speech Monographs Spiro Agnew statement Stephen Toulmin strategy structure style suggests talk Thesis sentence things threat tion topic United University Press values Winston Churchill words York