Public Speaking: Strategies for Success

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Allyn and Bacon, 1999 - Public speaking - 452 pages
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The author, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges consideration of the diversity of audiences, occasions, and speakers in the choice of a specific purpose, a relevant topic, and the appropriate material to make a successful speech. The author ties public speaking success to the development of strategies.

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foundations of Public Speaking
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About the author (1999)

David Zarefsky is dean of the School of Speech and professor of communication studies at Northwestern University.

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