Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves

Front Cover
Penguin, 2008 - Reference - 308 pages
0 Reviews
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist  
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.


 
 

What people are saying - Write a review

Publicize your book!: an insider's guide to getting your book the attention it deserves

User Review  - Not Available - Book Verdict

Wait a minute-isn't publicity the publisher's job? Deval, publisher of Hearst Books, believes that writers can positively affect sales of their books through simple, relatively inexpensive investments ... Read full review

Contents

Book Marketing Basics
8
Youve Submitted Your Manuscript Now What?
61
Hire Your Own Publicist
95
Press Materials
113
The Print Publicity Campaign
128
The Publicity Tour
143
Get on The Oprah Winfrey Show
166
Bookstore Appearances and Speaking Engagements
187
Online Marketing
212
Set Up Your Own Publicity
248
Parting Thoughts
264
APPENDICES
291
Copyright

Other editions - View all

Common terms and phrases

About the author (2008)

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

Bibliographic information