Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves

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Penguin, 2008 - Reference - 308 pages
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For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist  
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.


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Book Reviews: The Write Stuff: New Crop of Writers' Guides Has Something to Offer Veterans and Newbies Alike By Ann Douglas I've read my fair share of writers' guides over the years. In fact, during ... Read full review

Publicize your book!: an insider's guide to getting your book the attention it deserves

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Wait a minute-isn't publicity the publisher's job? Deval, publisher of Hearst Books, believes that writers can positively affect sales of their books through simple, relatively inexpensive investments ... Read full review


Book Marketing Basics
Youve Submitted Your Manuscript Now What?
Hire Your Own Publicist
Press Materials
The Print Publicity Campaign
The Publicity Tour
Get on The Oprah Winfrey Show
Bookstore Appearances and Speaking Engagements
Online Marketing
Set Up Your Own Publicity
Parting Thoughts

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About the author (2008)

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

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