Publicize Your Book!: An Insider's Guide to Getting Your Book the Attention it Deserves

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Penguin, 2003 - Reference - 308 pages
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This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including:

€ Effective networking
€ Defining your target readership
€ Developing a press kit
€ Creating pitches for talk shows
€ Getting newspaper and magazine coverage
€ Marketing on the Internet and in other outlets
€ Preparing for interviews and touring
€ Setting up bookstore appearances and signings
€ Hiring an independent publicist
 

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Publicize your book!: an insider's guide to getting your book the attention it deserves

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Wait a minute-isn't publicity the publisher's job? Deval, publisher of Hearst Books, believes that writers can positively affect sales of their books through simple, relatively inexpensive investments ... Read full review

Contents

Book Marketing Basics
8
How to Write a Marketing Plan
21
Youve Submitted Your Manuscript Now What?
62
Hire Your Own Publicist
97
Press Materials
116
The Print Publicity Campaign
131
The Publicity Tour
147
Get on The Oprah Winfrey Show
172
Bookstore Appearances and Speaking Engagements
194
Internet Marketing
220
Set Up Your Own Publicity
242
Parting Thoughts
260
APPENDICES
292
Copyright

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About the author (2003)

Jacqueline Deval is publisher of Hearst Books. As director of publicity for publishing houses, including William Morrow, Villard, and Doubleday, as well as Book-of-the-Month Club, she has created campaigns for hundreds of authors of fiction and nonfiction, including Chris Anderson, Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Martin Gilbert, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard.

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