Publishing Romance: The History of an Industry, 1940s to the PresentRomance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of "bodice-ripper" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century. |
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LibraryThing Review
User Review - twylyghtbay - LibraryThingGreat book. I knew a bit about the publishing industry in general and had read about the substantial growth in the romance industry, but really didn't know much specific information. This book ... Read full review
LibraryThing Review
User Review - Daniel.Estes - LibraryThingPublishing Romance by John Market certainly has crossover appeal whether you're interested in the history of the publishing industry and/or how the romance novel genre evolved. And being a fan ... Read full review
Contents
Publishing in the Seventies | |
Supremacy | |
Craze | |
Supremacy | |
Millennium | |
Market Share Competition and Content | |
Conclusion | |
Chapter Notes | |
Other editions - View all
Publishing Romance: The History of an Industry, 1940s to the Present John Markert No preview available - 2016 |
Common terms and phrases
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Bibliographic information
| Title | Publishing Romance: The History of an Industry, 1940s to the Present |
| Author | John Markert |
| Edition | illustrated |
| Publisher | McFarland, 2016 |
| ISBN | 1476621241, 9781476621241 |
| Length | 344 pages |
| Subjects | › Business & Economics / General History / General Literary Criticism / General |
| Export Citation | BiBTeX EndNote RefMan |