Publishing Romance: The History of an Industry, 1940s to the Present
Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of "bodice-ripper" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century.
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LibraryThing ReviewUser Review - twylyghtbay - LibraryThing
Great book. I knew a bit about the publishing industry in general and had read about the substantial growth in the romance industry, but really didn't know much specific information. This book ... Read full review
LibraryThing ReviewUser Review - Daniel.Estes - LibraryThing
Publishing Romance by John Market certainly has crossover appeal whether you're interested in the history of the publishing industry and/or how the romance novel genre evolved. And being a fan ... Read full review