Puffin by Design: 70 Years of Imagination, 1940-2010
Late in 1939 a chance meeting between Penguin founder, Allen Lane, and natural history publisher, Noel Carrington, changed the future of children's publishing with the formation of a series called Puffin Picture Books. The first four titles appeared in 1940 and the series quickly established a reputation for presenting children's non-fiction in a unique blend of editing and design. Puffin Story Books soon followed with the publication of Worzel Gummidge in 1941 and, like the original launch of Penguin itself, these story books appeared in the three horizontal stripe design. Looking back at seventy years of Puffin paperbacks, Phil Baines charts the development of Puffin and the role of illustrators and designers in creating and defining the identity of the Puffin list from the very first picture book through to modern day. Rich with stunning cover and inside illustrations, and filled with detail of individual titles, Phil discusses the changes in typography, illustration and printing techniques over Puffin's spectacular 70-year history. An extraordinary and beautiful book, this is a perfect companion to Penguin By Design.
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Adventures Allen Lane Anna Billson appeared Artemis Fowl Arthur Ransome artists artwork autolithography brand Charlie children's books colour cover and inside Cover design Cover illustration Cover photograph covers shown Editor Edward Ardizzone Eleanor Graham Fantastic Mr Fox Fighting Fantasy hardback Heinz Kurth Ian Livingstone idea Illustrated bv illustration by Arthur illustration by David illustration by Edward illustration by James illustration by John illustration by Peter illustration by Quentin illustration by Tove Illustrations by Lauren imprint inside spread shown Jan Pienkowski Jill McDonald Joan Aiken John Harwood Kaye Webb Lauren Child opposite original Paddington paperback Pauline Baynes Peacock Penguin Books Penguin by Design Penguin series Picture Puffins printed Puffin Book Puffin Classics Puffin Club Puffin logo Puffin Picture Books Puffin Post Puffin Story Books Puffin titles Quentin Blake Roald Dahl Sanderson Shirley Hughes Stig success teenage Tony Lacey Tove Jansson typography visual Webb's Worzel Gummidge Young Puffins