Purple Cow: Transform Your Business by Being Remarkable

Front Cover
Penguin Books Limited, Jan 27, 2005 - Business & Economics - 160 pages
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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LibraryThing Review

User Review  - chaosmogony - LibraryThing

This was a short read but I liked Godin's perspective on standing out from the crowd. It appeals to my nature as a contrarian and trouble-maker, and I think on some level I've intuitively operated as he suggests. Lots of interesting ideas to think about here. Read full review

LibraryThing Review

User Review  - satyridae - LibraryThing

Gack. Warmed-over marketing advice. Ptui. I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel. Read full review

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About the author (2005)

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirusand Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at www.sethgodin.com/sg/blog.html

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