Qualitative Method Interpretations in Communication Studies

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Lexington Books, 2001 - Language Arts & Disciplines - 174 pages
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Communicologist James A. Schnell illuminates qualitative method interpretation through unique and wide-ranging areas of study. In Section One Schell highlights qualitative interpretations of cross-cultural interaction in settings such as the classroom and the military, and he looks at the particular circumstances of interaction in South Africa, China, and Central America. In Section Two he describes qualitative case study analysis of the counterculture, a youth camp, the U.S. Air Force, and two health-care settings. In Section Three Schnell focuses on education-oriented qualitative studies of public speaking, self-help tapes, advertising in popular magazines, classroom pedagogy, and the role of the teacher. Schnell's detailed but clear interpretive approach gives the varied qualitative applications consistency of style and purpose, making this book a useful addition to the literature on qualitative studies in communications.
 

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Contents

The Multicultural Classroom Working to Create Opportunities Out of Possible Obstacles
1
Enhancement of CrossCultural Communication within a Multiethnic Environment The Educational Function of the US Air Force Office of Social Act...
9
CrossCultural Toleration and Its Effect on Classroom Communication in South African Universities A Survey of South African Faculty Members
13
Mass Media and the Impact of International Peacekeeping PeaceEnforcement and Humanitarian Operations on US National Security Strategy
27
Understanding the Shock in Culture Shock
41
Applied Interpersonal Communication in a CrossCultural Context The Use of Interpreters as an Interrogation Technique When Interviewing Spanish...
45
Neoauthoritarian Journalistic Approaches Used by the Chinese Government during the 1996 Taiwan Controversy
51
In Search of Afrocentric Perspectives on Human Communication
61
No Nukes Music as a Form of Countercultural Communication
113
Communication Strategies for Reducing Patient Anxiety in Pedodontic Dentistry
125
The Hospital Chaplain and the Perpetuation of Understanding in the Health Care Environment
131
Qualitative Interpretations in Education Classroom and Research
139
The Use of SelfHelp Subliminal Tapes as an Experiential Learning Tool
141
Experiential Learning of Nonverbal Communication in Popular Magazine Advertising
155
Comparing the Role of the Teacher in Small Liberal Arts Colleges and Large Public Universities
161
The Personal Effects of Participant Observation on the Participant Observer
167

Qualitative Interpretation Case Studies
73
The Symbolic Interactionist Use of Participant Observation A Study of Conflict Resolution Communication in a CounterCultural Setting
75
Understanding a Spiritual Youth Camp as a ConsciousnessRaising Group The Effects of a Subcultures Communication
95
Using CSPAN to Study Ross Perots Expression of Sensitivity with Diversity Issues during the 1992 Presidential Campaign
109
Index
173
About the Author
175
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About the author (2001)

James A. Schnell is Professor of Communication Studies at Ohio Dominican College. He has authored four books and numerous journal articles and conference presentations dealing with interpersonal and cross-cultural communication.

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