Qualitative Methods in Business Research

Front Cover
SAGE, Mar 17, 2008 - Business & Economics - 352 pages
0 Reviews
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Introduction
3
2 Research Philosophy
10
3 Research Design and Process
25
4 Focus and Frame
37
5 Access and Relationships
51
6 Ethics in Research
62
7 Qualitative Research Materials
77
8 Electronic Research
96
14 Narrative Research
210
15 Discourse Analysis
227
16 Feminist Research
244
17 Critical Research
260
Part III Writing and Evaluating Qualitative Business Research
277
18 Writing Process
279
19 Qualitative Research Evaluation
290
20 Closing Up
298

Part II Methods in Qualitative Business Research
113
9 Case Study Research
115
10 Ethnographic Research
137
11 Grounded Theory Research
154
12 Focus Group Research
173
13 Action Research
193

Other editions - View all

Common terms and phrases

About the author (2008)

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.

Bibliographic information