Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

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Wiley, Nov 5, 2012 - Language Arts & Disciplines - 368 pages
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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

  • Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
  • Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
  • Written in an engaging style, with in-depth examples from the author’s own practice
  • Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

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This book is one of the best--if not THE best for teaching qualitative methods. For example:
1. It is incredibly systematic in its approach--and this is vitally important for students--especially
those new to the approach.
2. The "Tips and Tools," "Exercises," "Researcher's Notepads"--and particularly the "Following, Forgetting, and Improvising" sections within each chapter are innovative and interesting.
3. The instructor's resources include class activities, worksheets that can be used either in or out of the classroom, and a test bank with multiple choice, short answer, and essay questions.
3. The examples and stories are engaging, relevant, and fun to read. Tracy uses many examples from her own research, as well as from many other scholars. This impresses students, but more important, they get a real sense of what a variety of qualitative studies might look like from beginning to end.
4. It's a great field guide for new and experienced researchers--I've learned a great deal from it--particularly in terms of making explicit practices I've used but have not always articulated very well. A "must have" for any teacher or scholar of qualitative research!

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About the author (2012)

Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.

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