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Research Design in Marketing AnalysisRonald E Frank
Statistical Analysis of Relations between VariablesWil
liam F Massy
7 other sections not shown
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Quantitative Techniques in Marketing Analysis: Text and Readings (Classic ...
Ronald Edward Frank
No preview available - 2018
actual advertising Advertising Research Foundation analysis of variance apple sales areas assumption average behavior brand choice Brand X buyers buying cent characteristics Chevrolet owners Chicago consumer cost customers Danish pastry decision demand deviations discussed distribution doctors drug effect elasticities equation error estimate evaluation example experiment experimental factor analysis Figure Ford and Chevrolet forecast gammanym given heuristic program income increase independent variables interviews layer cake markdown marketing research means measure method multiple regression negative binomial negative binomial distribution observed obtained operating operational gaming outputs package parameters percent period possible predictions preference problem procedure random readership regression analysis relationship relatively represent response retail sales test sample scatter diagram scores selected significant simulation solution squares standard statistical sumers Table techniques tion treatment units values variance variation voter type warehouse location window displays