Quest for Excellence Through Globalisation

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Sterling Publishers Pvt. Ltd, Jun 28, 2006 - Business & Economics - 248 pages
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Primarily concerned with the organizational needs and objectives of a modern manufacturing firm, this book provides essential tools and techniques for achieving product excellence. Geared toward a modern consumer that is value-conscious and well educated, this guide proposes the adoption of sophisticated practices such as consumer-driven operational strategy, the utilization of unique skills, the encouragement of innovations within the firm, and the formulation of strategies for cost competitiveness in place of outmoded techniques. While the 21st century has proven to be a turbulent business milieu, this guide offers practical advice for fostering world-class manufacturing standards.
 

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Contents

Technological Competence
42
Customer Focus and Global Marketing Strategy
67
Organisational Changes
90
Quality as a Cohesive Policy
114
Strategy for Excellence in a Borderless World
171
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About the author (2006)

P. K. Perumal holds a MA degree from Madras University 6India, an MBA degree in marketing management, a PhD in economics, and a LittD from International University 6California. He is the recipient of the MSPI Outstanding Personality Award (1998), Excellence Award: Gold Medal (2001) and UWA Lifetime Achievement Award (2002).

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